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WhatsApp Business API, explained plainly

  • WhatsApp Business API pricing in India, October 2026

    Meta’s official per-message rates in India, what counts as marketing or utility, when messages are free, and what providers add on top. Updated October 2026.

  • What is the WhatsApp Business API?

    What the WhatsApp Business API is, what it lets a business do that the app cannot, who needs it, and what it costs in India.

  • WhatsApp Business app vs WhatsApp Business API

    The differences between the free WhatsApp Business app and the WhatsApp Business API, side by side, and when a business should move up.

  • How to get the WhatsApp Business API in India

    The documents you need, the steps Meta requires, how long approval takes, and the reasons applications are rejected, for businesses in India.

  • WhatsApp template categories: marketing, utility and authentication

    What each WhatsApp template category is for, how Meta can change a template’s category, what each costs in India, six example templates, and the reasons templates are rejected.

  • WhatsApp marketing message limits: why some messages are not delivered

    How WhatsApp limits the marketing messages each person receives, what messaging tiers and quality ratings mean, what error 131049 says, and how to get more offers delivered.

  • Click-to-WhatsApp ads: the free 72-hour window explained

    How Meta’s free entry point window works for click-to-WhatsApp ads, what is free and for how long, how to set up the ad in Meta Ads Manager, and how to track the chats it brings.

  • WhatsApp for Shopify and WooCommerce stores in India

    Which store messages to send on WhatsApp, the template category and Meta cost of each, how to connect a Shopify or WooCommerce store, and what 1,000 orders a month costs.

  • Arabic WhatsApp templates for UAE businesses

    How to write and submit Arabic WhatsApp templates, why to submit English and Arabic versions together, timing for Ramadan and Eid, four short examples, and what Pulse costs outside India.

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Guides

  • WhatsApp Business API pricing in India, October 2026
  • What is the WhatsApp Business API?
  • WhatsApp Business app vs WhatsApp Business API
  • How to get the WhatsApp Business API in India
  • WhatsApp template categories: marketing, utility and authentication
  • WhatsApp marketing message limits: why some messages are not delivered
  • Click-to-WhatsApp ads: the free 72-hour window explained
  • WhatsApp for Shopify and WooCommerce stores in India
  • Arabic WhatsApp templates for UAE businesses

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