Pulse vs DoubleTick: prices, markups and features, side by side.
Compared on 5 October 2026 from DoubleTick’s own published prices, linked below. We make Pulse, so check the sources.
The short answer
Pulse and DoubleTick both run on Meta’s official WhatsApp Business API. DoubleTick Starter costs ₹36,000 a year plus 18% GST, includes 5 agents and lists ₹0.99 per marketing message, 15% above Meta. Pulse costs ₹9,999 a year including GST and adds nothing per message. DoubleTick is stronger for sales teams that want AI agents and reports.
| Compared on | Pulse | DoubleTick |
|---|---|---|
| Plan compared | One plan, billed yearly | Starter, billed yearly |
| Platform fee for a year | ₹9,999 GST included₹8,474 before GST | ₹36,000 (Plus 18% GST)₹3,000 a month billed yearly, or ₹10,500 a quarter. Pro is ₹50,400 a year. |
| Marketing message (India) | ₹0.8631, Meta’s own rate | ₹0.99 (+15%) |
| Utility message (India) | ₹0.115, Meta’s own rate | ₹0.1294 (+13%) |
| Authentication message (India) | ₹0.115, Meta’s own rate | ₹0.35 (+204%)From DoubleTick’s conversation cost sheet, effective 1 October 2026. Service messages: ₹0.1294. |
| Added to every message | ₹0 | +15% on marketing, +13% on utility, and ₹0.35 for authentication, about three times Meta’s ₹0.115 |
| Who bills your messages | Meta, directly, on your card | DoubleTick, at its rate sheet |
| Team members included | Your whole team, no per-agent fee | 5 agents on Starter, 10 on Pro |
| Free plan or trial | No free plan; nothing to pay until your number is live | No free trial; demo on request |
| Setup | Meta verification and setup done for you | Help with Meta verification, green tick and onboarding |
| Visual chatbot builder | No. Keyword auto-replies and ready-made industry packs instead | Default bots on Starter; Bot Studio on Pro |
| AI agent | No | None on Starter; up to 10 AI agents on Pro |
Sources
- DoubleTick: doubletick.io/pricing, checked 5 October 2026
- DoubleTick: DoubleTick conversation cost, checked 5 October 2026
- Meta: WhatsApp Business Platform pricing, India rates before GST, effective 1 July 2026
- Pulse: pricing and refunds and cancellation, checked 5 October 2026
Markups are each published rate divided by Meta’s rate, rounded to a whole percent. Prices change, so check each provider before deciding.
Where DoubleTick is strong
- Built for sales teams: a team inbox on mobile and web, with 5 agents on Starter and 10 on Pro
- AI agents, AI voice calls and Bot Studio on Pro
- Shopify integration and a developer API on Pro
- Help with Meta verification, the green tick and onboarding
Choose DoubleTick if
- You run a sales team that works from phones and needs chat assignment and reports
- You want AI agents and AI voice calls, and ₹50,400 a year plus GST for Pro fits
Choose Pulse if
- You send one-time passwords: Meta charges ₹0.115 each, DoubleTick lists ₹0.35
- You want one price, ₹9,999 with GST, against ₹42,480 with GST for Starter
- You want no limit on agents
- You want reminders, review requests and come-back messages ready-made
LAUNCH OFFER · 40% OFF
₹5,999₹9,999
for your whole first year, everything included
Then ₹9,999 a year, GST included. Messages billed by Meta.
You save ₹4,000
Offer ends in
Ends 24 Oct, 11:59 pm, India time
Your coupon code
Applied automatically when you sign up.
Pulse vs DoubleTick: questions
How much does DoubleTick cost in India?
DoubleTick’s pricing page shows Starter at ₹3,000 a month and Pro at ₹4,200 a month, both billed yearly, plus 18% GST. Billed quarterly they are ₹10,500 and ₹15,600. Enterprise is priced on request. Checked 5 October 2026.
What does DoubleTick charge per WhatsApp message?
Its conversation cost sheet, effective 1 October 2026, lists India at ₹0.99 for marketing, ₹0.1294 for utility and service, and ₹0.35 for authentication. Meta’s own rates are ₹0.8631 for marketing and ₹0.115 for utility and authentication, before GST.
Does DoubleTick have a free trial?
Its pricing page says it does not offer a free trial and suggests booking a demo. Pulse has no free plan either, but you pay nothing until your number is live, and nothing at all if Meta does not approve your business.
Does Pulse have AI agents like DoubleTick Pro?
No. Pulse has no AI agent and no visual bot builder. It answers common questions with keyword auto-replies and ready-made industry packs, and your team replies from a shared inbox. If AI agents are essential, DoubleTick includes up to 10 on Pro.
Start talking to your customers where they already are.
We set everything up. You send your first message in about a week.
₹9,999 a year · setup included · no card to start