Pulse vs AiSensy: prices, markups and features, side by side.
Compared on 5 October 2026 from AiSensy’s own published prices, linked below. We make Pulse, so check the sources.
The short answer
Pulse and AiSensy both run on Meta’s official WhatsApp Business API. AiSensy Basic costs ₹16,200 a year when billed yearly and charges ₹1.09 per marketing message, 26% above Meta’s ₹0.8631. Pulse costs ₹9,999 a year including GST and adds nothing per message. AiSensy is ahead on its free plan and its chatbot and AI agent add-ons.
| Compared on | Pulse | AiSensy |
|---|---|---|
| Plan compared | One plan, billed yearly | Basic, billed yearly |
| Platform fee for a year | ₹9,999 GST included₹8,474 before GST | ₹16,200 (Not stated for plans on the page)₹1,350 a month billed yearly. Also ₹4,275 a quarter or ₹1,500 a month. Chatbots and the AI agent are add-ons on top. |
| Marketing message (India) | ₹0.8631, Meta’s own rate | ₹1.09 (+26%) |
| Utility message (India) | ₹0.115, Meta’s own rate | ₹0.145 (+26%) |
| Authentication message (India) | ₹0.115, Meta’s own rate | ₹0.145 (+26%)Service replies: 1,000 free a month per number, then ₹0.145. |
| Added to every message | ₹0 | +26% on marketing, +26% on utility and authentication |
| Who bills your messages | Meta, directly, on your card | AiSensy, from prepaid credits |
| Team members included | Your whole team, no per-agent fee | 1 owner and 5 agents, then ₹750 an agent a month |
| Free plan or trial | No free plan; nothing to pay until your number is live | Free Forever plan, without broadcasts |
| Setup | Meta verification and setup done for you | Self-serve, with no fee to get the API |
| Visual chatbot builder | No. Keyword auto-replies and ready-made industry packs instead | Drag-and-drop builder, an add-on at ₹2,500 a month (₹2,250 billed yearly) for 5 chatbots |
| AI agent | No | AI agent add-on at ₹1,350 a month (₹1,215 billed yearly) with 1,000 AI messages |
Sources
- AiSensy: aisensy.com/pricing, checked 5 October 2026
- Meta: WhatsApp Business Platform pricing, India rates before GST, effective 1 July 2026
- Pulse: pricing and refunds and cancellation, checked 5 October 2026
Markups are each published rate divided by Meta’s rate, rounded to a whole percent. Prices change, so check each provider before deciding.
Where AiSensy is strong
- A Free Forever plan: get the API, apply for the blue tick and run click-to-WhatsApp ads with 1,000 free ad credits before paying
- A drag-and-drop chatbot builder and an AI agent builder, sold as add-ons
- Shopify and WooCommerce integrations on the Basic plan
- Faster sending and more agents on higher plans: 250 messages a second and 9 agents on Premium
Choose AiSensy if
- You want to start on a free plan and upgrade later
- You need a drag-and-drop chatbot or an AI agent now, and ₹2,500 or ₹1,350 a month on top fits your budget
- Click-to-WhatsApp ads are your main source of leads
Choose Pulse if
- You want Meta’s own rate on every message: ₹0.8631 for an offer instead of ₹1.09
- More than six people need to reply, and you would rather not pay ₹750 a month for each extra agent
- You want the Meta verification and setup done for you
- You want ready-made replies in English, Kannada and Hindi
LAUNCH OFFER · 40% OFF
₹5,999₹9,999
for your whole first year, everything included
Then ₹9,999 a year, GST included. Messages billed by Meta.
You save ₹4,000
Offer ends in
Ends 24 Oct, 11:59 pm, India time
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Applied automatically when you sign up.
Pulse vs AiSensy: questions
How much does AiSensy cost in India in 2026?
AiSensy’s pricing page lists Basic at ₹1,500 a month, ₹4,275 a quarter or ₹16,200 a year. Messages are bought as prepaid credits: ₹1.09 for marketing and ₹0.145 for utility, authentication and service messages in India, with 1,000 free service messages a month. Checked 5 October 2026.
Is Pulse cheaper than AiSensy?
On the platform fee, yes: ₹9,999 a year including GST against ₹16,200 for AiSensy Basic billed yearly. On messages, Pulse adds nothing, so 1,000 offers cost about ₹863 at Meta’s rate against ₹1,090 at AiSensy’s published rate. AiSensy’s Free Forever plan costs nothing, but it cannot send broadcasts.
Does Pulse have a chatbot builder like AiSensy?
No. Pulse has keyword auto-replies, ready-made industry packs in English, Kannada and Hindi, reminders, follow-ups and review requests, but no drag-and-drop flow builder and no AI agent. If you need those now, AiSensy sells them as add-ons at ₹2,500 and ₹1,350 a month.
Can I move my number from AiSensy to Pulse?
Yes. The WhatsApp Business Account is registered to your business, so the number and its approved templates can usually move to Pulse. We plan the switch with you so sending is not interrupted. Check what happens to any unused AiSensy credits before you move.
Start talking to your customers where they already are.
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₹9,999 a year · setup included · no card to start